Planet Fitness raises 2026 revenue outlook as same club sales growth improves

Planet Fitness (PLNT) raised its 2026 revenue and same club sales forecasts as third-quarter results came in above estimates.

Shares rose 2.9% at 10:03 a.m. ET, from a $57.34 close.

Here's how the company did:

• Adjusted EPS: 83 cents vs. 80 cents a year earlier, above the 82 cents consensus estimate
• Revenue: $359.98 million vs. $330.35 million a year earlier, above the $354.86 million estimate
• Net income attributable to Planet Fitness: $52.00 million, or 70 cents per diluted share, vs. $58.83 million, or 70 cents, a year earlier

Same club sales rose 1.5% in the quarter. Franchise segment revenue rose 14.0% to $129.6 million. Corporate-owned clubs revenue rose 3.5% to $142.7 million, and equipment revenue rose 11.1% to $87.6 million.

Raised 2026 forecasts

The company now expects same club sales growth of about 1.5% to 2%, up from about 1%. It expects revenue to increase about 8%, up from 7%.

It also raised its adjusted EBITDA forecast to an increase of about 6.5%, from 6%.

The company lowered its equipment placement forecast to 135 to 140 in franchisee-owned locations, from 150 to 160. It raised its new club opening forecast to 190 to 195 locations, including Be-Fit, from 180 to 190.

Capital expenditures are now expected to increase about 15%, up from 10% to 15%. Depreciation and amortization is expected to increase about 7%, down from 10%.

It reiterated adjusted EPS growth of about 6%, on about 77.0 million diluted shares, net interest expense of about $115.0 million and a decrease of about 3% in adjusted net income.

Be-Fit acquisition

Planet Fitness completed the acquisition of Be-Fit, a Portuguese fitness platform with 25 clubs and about 80,000 members. The aggregate purchase price is about €102.5 million, or about $114.8 million.

That includes €100 million, or about $112.0 million, paid in cash at closing. Up to €2.5 million, or about $2.8 million, is contingent cash consideration tied to specified performance targets.

Chief Executive Officer Colleen Keating said “we see great potential to drive efficiencies and future growth as we convert these units to the Planet Fitness brand.”

The company expects the acquisition to be accretive to earnings in 2027. It plans to operate the clubs while working with the existing management team, and over time expects to refranchise the business.

Buyback and club review

The board authorized a new share repurchase program of up to $500 million, replacing the 2025 program. In the quarter, the company repurchased about 1.0 million shares for $50.0 million.

The company has also begun a strategic review of refranchising opportunities for its domestic corporate-owned clubs.